maslow
Fact Sheet
PRESS & MEDIA · 3 AUGUST 2026
Building shared infrastructure for the cooperative economy.

What Maslow is

Maslow is a software and systems company building shared digital infrastructure for member-owned financial institutions — credit unions, cooperatives, and mutuals — worldwide. Rather than competing with these institutions, it connects them: the shared technology, coordination standards, and governance no single institution can build alone.

The two roles in the work are deliberately separated. Maslow Holdings Pty Ltd is the current commercial builder and operator: it raises capital, employs and engages the team, develops and operates technology, enters contracts and carries execution risk. HAPPI is the intended enduring stewardship and people's-commons architecture for the relevant shared connective infrastructure and post-cap ownership. The HAPPI Foundation does not yet legally exist. Maslow is constitution-governed and covenant-aligned; HAPPI is intended to be covenant-governed under its own final founding documents. Participating institutions keep their own licences, boards, and community relationships.

Where the work stands

Maslow has already built the operating foundations required to execute the next phase: four proprietary operating applications, a unified internal operating environment, investor and registry infrastructure, institutional intelligence, a production HAPPI Atlas foundation and controlled governance, security and evidence systems. The next step is commercial validation and co-definition of the institution-facing MVP with the inaugural cohort.

The cooperative economy

178,555+
Member-owned financial institutions
Global sector context
508.7m+
Members
Global sector context
US$11.30tn+
Assets
Global sector context
109
Countries & jurisdictions
WOCCU · ICA

At least 178,555 member-owned financial institutions serve at least 508.7 million members and hold at least US$11.30 trillion in assets across 109 countries and jurisdictions. They already possess extraordinary distributed strength, but remain fragmented across jurisdictions, technology systems, vendors and institutional networks. Sector figures draw on the World Council of Credit Unions and the International Co-operative Alliance; full source list on request.

At a glance

Legal entityMaslow Holdings Pty Ltd
ACN672 433 519
HeadquartersMelbourne, Australia
Founded2020 · re-inc. 2023
ProductHAPPI · thehappi.org
StructureCapped-return · intended HAPPI stewardship end-state
Websitemaslow.com.au

Founders

Kane JacksonCEO & Co-founder
Mina CalvertCTO & Co-founder
Caitlin RobinsonCOO & Co-founder
BasedMelbourne, Australia

Media contact

Email info@maslow.com.au or visit maslow.com.au/press. Enquiries are read and answered by the founding team — address them to Kane, Mina, or Caitlin. Founder photography (individual + group) is available on request.

Acknowledgement of Country

Maslow acknowledges the Traditional Custodians of the lands on which we reside and operate — the Wurundjeri and Boon Wurrung Peoples of the Kulin Nation. We pay our respects to Elders past and present. Sovereignty was never ceded.